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Naman Ramachandran
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Sony Music Ask Uprize what makes their sound unmistakably theirs, and the seven-member group doesn’t point to a hook or a genre. They point to each other.
“We won’t set limits for ourselves,” says member Leon. And across the conversation, that refusal to be boxed in becomes the closest thing Vietnam‘s newest idol group has to a mission statement.
Uprize didn’t start as a band – it’s formed of seven finalists from “Show It All,” a Vietnamese televised talent competition that dominated ratings on national broadcaster VTV3. Today, the group is Vietnam’s first idol act built on the K-pop model — backed by a joint venture between management agency SYE, YeaH1 Group and Sony Music — and armed with debut album “Thăng,” released in June, that has topped the iTunes Vietnam chart and trended on YouTube Music.
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