Tuesday, November 10, 2026
Home / Technology / Walmart completes its acquisition of TV advertisin...
Technology

Walmart completes its acquisition of TV advertising company Vibe.co

CN
CitrixNews Staff
·
Walmart completes its acquisition of TV advertising company Vibe.co

Walmart announced on Tuesday that it has completed its acquisition of self-service streaming TV advertising platform Vibe.co. The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, the retailer’s connected TV advertising platform.

The Wall Street Journal previously reported that Walmart was paying $1.4 billion for the acquisition.

Originally reported by TechCrunch. Read the full story at the original source.