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WhatsApp is testing a new folder for messages from large businesses

CN
CitrixNews Staff
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WhatsApp is testing a new folder for messages from large businesses

During Meta’s Q2 2026 earnings call, Mark Zuckerberg said that other revenue in the family of apps segment crossed $1 billion, largely thanks to WhatsApp paid messaging and subscriptions.

As more businesses use WhatsApp to reach consumers, users’ inboxes often get cluttered, making it hard to find personal and group messages. Meta is now trying out a new feature where it will place messages from larger businesses like banks or airlines in a separate folder, TechCrunch has learned exclusively.

Originally reported by TechCrunch. Read the full story at the original source.