World Cup Delivers Huge Viewership and Pop Culture Sizzle for Fox, Telemundo and Peacock

Tournament has delivered NFL-level numbers for Fox Sports amid strong interest in non-U.S. matches

By Cynthia Littleton

Cynthia Littleton

Business Editor

Latest

• World Cup Delivers Huge Viewership and Pop Culture Sizzle for Fox, Telemundo and Peacock 21 minutes ago
• Anime Expo in Los Angeles Bookends a Boom Year for the Sector and a Growth Spurt for Crunchyroll 1 day ago
• NBC Taps into America 250 Moment With Heart-Tugging Promos for 2028 Olympics and NBC100 Celebration: ‘There’s No Place Like Home’ 3 days ago

The FIFA World Cup tournament barreled into North America this year amid a tide of nativism, political polarization in the U.S. and the usual uncertainty over how well the quadrennial men’s soccer championship would play with American sports fans — especially as this year’s 39-day competition collided directly with the America 250 celebrations.

After 25 days, the answer is undeniable. The World Cup has delivered an audience and sponsorship windfall for Fox Sports and for Telemundo and Peacock, which have Spanish-language linear and streaming rights to the tournament in the U.S.

Related Stories

'Bang My Box: The Robin Byrd Story' Review: The Mistress of Late-Night Cable Public-Access Sex-Show Kitsch Gets Her Own Bangin' Documentary