X is taking a tougher stance against people who try to abuse its creator revenue-sharing program by soliciting engagement and stealing content from others.
It’s common for viral content to be recirculated, especially on platforms like X, where that content can be rewarded with likes, follows, and, in some cases, cold, hard cash. Instagram, Facebook and Reddit, also deal with this problem, and have implemented some technical measures to discourage such behavior — for instance, tools that detect when a user has reposted someone else’s work without giving them credit.