X is doubling down on sports, with Wednesday’s news that it’s expanding its “Gametime” feature on the social media site to go beyond tracking the NFL alone.
First announced in August, NFL Gametime is X’s new project that offers a single hub for tracking live scores, getting play-by-play updates, tuning into game feeds, and more. The move wasn’t meant to be useful only to X users who like to congregate on the platform to discuss live sporting events, but to woo brands and advertisers looking to reach passionate sports fans.
