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Brian Steinberg
Senior TV Editor
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Getty Images X will really mark the spot for NFL content.
The social-media outlet is launching “NFL Gametime,” a new project that offers an NFL feed weaving data, news and creators into the overall user experience. X users can choose to put the new topic-focused stream alongside mainstay feeds like “For You” and “Following.” The stream will be available from season kickoff through the end of the 2027 Super Bowl. The move is seen not only as a way to court sports fans, but also big advertisers that may have felt more ambivalent about working with the Elon Musk-backed social giant in months past.
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