YouTube Captures More Than 65% of Japan’s Digital VOD Hours, With News and Baseball Leading Viewership

By Naman Ramachandran

Naman Ramachandran

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YouTube accounted for more than 65% of all digital video-on-demand hours watched in Japan in May, reaching 72 million viewers who collectively logged 2.8 billion hours on the platform, according to new behavioral data from ampd Analytics.

The figures come from the ampd YouTube dashboard, a streaming-intelligence tool launched by ampd Analytics, a Media Partners Asia company. Japanese viewers averaged 38.5 hours apiece on the platform during the month.

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