YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

By Todd Spangler

Todd Spangler

NY Digital Editor

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Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music.

SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the company’s network of streaming and podcast networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S.

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