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YouTube’s Virtues, Industry Consolidation, Christie Brinkley and ‘Baywatch’: Trends and Themes From a Busy Mipcom

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CitrixNews Staff
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YouTube’s Virtues, Industry Consolidation, Christie Brinkley and ‘Baywatch’: Trends and Themes From a Busy Mipcom
Oct 15, 2026 1:04am PT YouTube’s Virtues, Industry Consolidation, Christie Brinkley and ‘Baywatch’: Trends and Themes From a Busy Mipcom

By Cynthia Littleton, K.J. Yossman, Elsa Keslassy, John Hopewell, Leo Barraclough Add us as a Google Preferred Source mipcom 2026 Mipcom 2026 © S. CHAMPEAUX / IMAGE & CO

A new virtuous circle is emerging for media and entertainment giants that promises to harness the advantages of disparate platforms, digital and linear, powered by the connective tissue of YouTube.

This was one of the dominant themes that emerged in four whirlwind days of panel sessions, closed door meetings, networking and schmoozing events up and down the Croisette as top industry players from Europe and beyond gathered in Cannes for the annual Mipcom content market and conference.

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