YouTube Star Alejo Igoa Signs With WME

By Todd Spangler

Todd Spangler

NY Digital Editor

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Alejo Igoa, a top Latin digital creator who has 120 million YouTube subscribers, has signed with WME for worldwide representation in all areas.

WME will work with Igoa — who is from Argentina — to expand his touring, media and digital content businesses, while building out his brand partnerships, books, ventures and licensing verticals. He did not previously have representation.

On his YouTube channel, Igoa focuses on highly energetic, family-friendly content centered around “24-hour” survival challenges, pranks — and extravagant experiments. Igoa’s most YouTube popular video to date is “Underwater 100 Mystery Buttons.. Only 1 Will Let you ESCAPE the Box!!” with more than 136 million views. In his videos, he’s backed by an ensemble cast of recurring friends, family members and other creators. Igoa also counts 15 million Instagram followers and 6.9 million on TikTok.

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