YouTube to Expand Mipcom Presence With Opening Day Keynote From Pedro Pina, Plus Daily Workshops and Panels

By Alex Ritman

Alex Ritman

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Having made its debut at Mipcom in 2025, YouTube is doubling down on the TV event this year.

The company has announced that not only is it returning to Cannes in October, but it will have an expanded presence that it claims is “designed to embed the platform as a core distribution and monetisation pillar for the global entertainment industry.”

YouTube’s bolstered Mipcom offering will include an opening day main-stage keynote address by its vice president of EMEA, Pedro Pina. Throughout the week, Pina will also be joined by YouTube’s global head of media & sports, Justin Connolly, plus its partnership teams and more than 10 media partners.

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