Zurich Film Festival Heads on Theatrical-Loving Gen Z, Prioritizing Private Equity and Tilly Norwood a Year Later: This Is the ‘Place Where You Address the Real Hot Questions’

Sep 24, 2026 6:52am PT Zurich Film Festival Heads on Theatrical-Loving Gen Z, Prioritizing Private Equity and Tilly Norwood a Year Later: This Is the ‘Place Where You Address the Real Hot Questions’

The festival will also continue to cement its reputation as an awards launchpad with screenings of titles such as 'I Play Rocky,' 'Wild Horse Nine,' 'Tenzing' and 'The Debut'

By Rafa Sales Ross

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Rafa Sales Ross

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Courtesy of Zurich Film Festival

If one film could define this year’s Zurich Film Festival, it would be Peter Farrelly’s “I Play Rocky,” a heartfelt drama about the making of the Sylvester Stallone-starring classic that is playing as one of the festival galas. The film embodies not only the festival’s 2026 motto of “Dream Big,” but also a go-getter attitude that saw CEO Christian Jungen buy out former owner — Swiss newspaper NZZ — and lead the festival alongside an investment team that secured private funds to ensure the event’s continuity and independence. A year on from the bold strategic move, Jungen is confident in its success and the advantages it brings for the future.

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