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Anna Marie de la Fuente
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Steve Matthews, Banijay Head of Scripted, Creative. Courtesy of Iberseries & Platino Industria With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s global strategy doesn’t begin with scale, platforms or market trends. It begins with writers.
“Good writers, I mean, it really boils down to that,” said Maria Grazia Vairo, director of content at Italy’s Groenlandia, when asked how producers balance commercial appeal with creative ambition.
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