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Cannes Boss Thierry Fremaux Reacts to the Oscars New Rules on AI and International Movies: ‘Hollywood Is Opening up to the World’

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CitrixNews Staff
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Cannes Boss Thierry Fremaux Reacts to the Oscars New Rules on AI and International Movies: ‘Hollywood Is Opening up to the World’
May 11, 2026 8:54am PT Cannes Boss Thierry Fremaux Reacts to the Oscars New Rules on AI and International Movies: ‘Hollywood Is Opening up to the World’

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Elsa Keslassy

International Correspondent

@elsakeslassy See All PARIS, FRANCE - APRIL 09: Thierry Frémaux attends the 79th Cannes Film Festival Official Selection Press Conference on April 09, 2026 in Paris, France. (Photo by Marc Piasecki/Getty Images) Getty Images

Quizzed about the Academy’s new rules on AI, festival boss Thierry Fremaux called them “obvious” as he spoke nostalgically about the celluloid film era. He argued that Francis Ford Coppola’s “Apocalypse Now” was an emblem of that authentic age and “the last organic film” he saw.

“The helicopters in the Valkyrie scene were the helicopters Francis Ford Coppola actually had,” Fremaux said. “Today, with digital technology, a filmmaker can say: ‘I have six helicopters — give me 15.’ And then you no longer know what you’re seeing. Even in arthouse films, there are digital effects everywhere now.” The issue, he says, is that there is a “high risk of lies.”

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