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CBS and MTV VMAs Attract a Combined 8.4 Million Viewers, Making it the Most-Watched Since 2015 and Up 51% From Last Year

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CitrixNews Staff
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CBS and MTV VMAs Attract a Combined 8.4 Million Viewers, Making it the Most-Watched Since 2015 and Up 51% From Last Year
Sep 28, 2026 3:00pm PT CBS and MTV VMAs Attract a Combined 8.4 Million Viewers, Making it the Most-Watched Since 2015 and Up 51% From Last Year

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Michael Schneider

Executive Editor

franklinavenue See All Sabrina Carpenter and Madonna at The 2026 MTV Video Music Awards (VMAs), broadcasting live from the Peacock Theater on Sunday, September 27, 2026 on the CBS Television Network, and streaming live and on demand on Paramount+*. — Photo: Francis Specker/CBS ©2026 CBS Broadcasting, Inc. All Rights Reserved. Francis Specker/CBS

The Moon Man still has some life. CBS’ and MTV‘s coverage of the 2026 MTV Video Music Awards averaged a combined 8.43 million viewers on Sunday night, according to Nielsen Live+same day fast nationals. Those numbers are subject to change once finals are in, but for now that makes it the most-watched VMAs in 11 years (since 2015) and puts it up 51% vs. last year’s show.

The VMAs were likely assisted by an NFL football overrun, which pushed the start time of the VMAs by several minutes (to 7:51 p.m. ET). The show still started at 4:30 p.m. PT inside L.A. Live’s Peacock Theater, but wound up being tape-delayed as a result on CBS.

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