Disney+ and Hulu Raise Prices Again, the Fourth Hike in Four Years

By Todd Spangler

Todd Spangler

NY Digital Editor

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The streamflation trend continues: Disney is once again asking Disney+ and Hulu subscribers to pay even more for the streaming service.

Disney+ Premium and Hulu Premium, the plans without ads, are both increasing from $18.99 to $21.49/month, up 13%. The pricing strategy is clearly aimed at pushing consumers toward bundles: The Disney+/Hulu Premium bundle is ticking up two bucks, from $19.99 to $21.99/month, which is nearly half what it would cost if you bought them separately.

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