Disney Taps Adobe as ‘Official AI Innovation Partner’ Under Multiyear Pact

By Todd Spangler

Todd Spangler

NY Digital Editor

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Disney and Adobe announced a multiyear strategic alliance to collaborate across a range of emerging technologies — including “responsibly developed AI” — in support of Disney’s creative teams.

Building on the companies’ longstanding relationship, Adobe will be an “official AI innovation partner” of the Walt Disney Co. under which the creative and design software giant will provide Disney early access to its latest AI, creative and media technologies. This includes Adobe Firefly (generative AI for creatives), Adobe Firefly Foundry (proprietary AI models), Adobe Premiere (video editing) and Adobe Photoshop (digital imaging) — along with dedicated engineering and research resources — to support the Disney production pipeline.

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