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Brian Steinberg
Senior TV Editor
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DYLAN COULTER Duracell may have come up with an advertising concept that can last as long as its popular batteries.
As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is launching a new campaign featuring soccer champion Lionel Messi, who runs out of power and is brought back to life after his generic batteries run low. A Duracell “power boost” installed by the company’s Duracell Scientist saves the day. The new spot starts airing on Wednesday.
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