Scripted aims at ‘mainstream escapism, entertainment, big brands, IP,’ says Fremantle's Jens Richter; formats include wondrous BBC, PBS natural history series ‘Earth’s Magic Moments' and Saturday night gameshow ‘Stacks of Cash,’ sold to CBS
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Chief International Correspondent
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'Baywatch' reboot Copyright credit Michael Becker, Fox Galvanized by the weighty sales and deal prospects on its “Baywatch” reboot, Fremantle is set to hit the Croisette with a powerhouse lineup as it drives ever more into “mainstream escapism, entertainment, big brands, IP,” said Fremantle CEO Commercial, International Jens Richter.
“Over the last two years, we’ve definitely put our investments, heavily towards mainstream recognizable talent, IP, escapism it can be a show from Roma Roth, it can be murder, it can be a beautiful walk coast to coast,” he added.
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