Hollywood Has Flipped on GenAI, Says ‘Avatar’ VFX House Weta FX Chief: ‘If You Don’t Have an AI Strategy, Don’t Bother’

By Naman Ramachandran

Naman Ramachandran

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• Hollywood Has Flipped on GenAI, Says ‘Avatar’ VFX House Weta FX Chief: ‘If You Don’t Have an AI Strategy, Don’t Bother’ 5 minutes ago
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Major Hollywood studios have gone from banning generative AI outright to shunning visual effects vendors that lack an AI plan, according to Daniel Seah, CEO of “The Lord of the Rings” and “Avatar” VFX house Weta FX.

Seah spoke to press in Taipei on Friday, after Weta FX signed a partnership with the Taiwan Creative Content Agency (TAICCA) at Taiwan Creative Content Fest (TCCF). Weta’s clients, he said, are mainly the Big Four studios and the streaming platforms.

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