Hugh Jackman takes his morning routine seriously. The actor, who has spent decades maintaining the stamina required to play Wolverine and perform eight shows a week on Broadway, is an early riser, a devoted meditator and, apparently, not above breaking into song during a workout.
It’s a fitting premise for his latest campaign with AG1, the daily nutritional supplement brand that named Jackman its global ambassador earlier this year. In a new spot, the actor puts his musical theater chops to work, singing his way through a workout while touting the benefits of his daily greens. The partnership is more than a celebrity endorsement: Jackman has been using AG1 for more than five years, after it was recommended by his doctor, and has been a strategic investor in the company since 2021.
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