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Netflix, Amazon and YouTube Form D.C. Lobbying Group Amid Backlash Over Cost of Sports on Streaming

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CitrixNews Staff
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Netflix, Amazon and YouTube Form D.C. Lobbying Group Amid Backlash Over Cost of Sports on Streaming
Sep 14, 2026 10:08am PT Netflix, Amazon and YouTube Form D.C. Lobbying Group Amid Backlash Over Cost of Sports on Streaming

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Todd Spangler

NY Digital Editor

xpangler See All Netflix Amazon YouTube - Streaming Access and Choice Alliance Streaming Access and Choice Alliance

As U.S. politicians on both sides of the aisle have taken aim at the growing cost and complexity for Americans to watch their favorite sports teams on streaming services, three of the industry’s biggest streamers — Netflix, Amazon and YouTube — have formed a new Washington, D.C.-based lobbying group to push back.

The Streaming Access and Choice Alliance (SACA), which was announced Monday, will “promote high-quality and high-value entertainment experiences for consumers.” The group was founded by Amazon, Netflix and YouTube and is led by TechNet, a trade group that represents major technology companies.

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