‘The Devil Wears Prada 2’ Is Drawing Tourists to Milan Prompting an 18% Increase in Visitors to the Film’s Locations in Italy’s Fashion Capital

By Nick Vivarelli

Nick Vivarelli

International Correspondent

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• ‘The Devil Wears Prada 2’ Is Drawing Tourists to Milan Prompting an 18% Increase in Visitors to the Film’s Locations in Italy’s Fashion Capital 56 minutes ago
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“The Devil Wears Prada 2” is making a heavenly impact on Milan.

Just a few months after the theatrical release in May of the long-awaited sequel to “The Devil Wears Prada” – that was partly shot in Italy’s fashion capital that serves as a glitzy backdrop for the film’s third act – pedestrian traffic from international visitors at the movie’s main Milan locations has risen by 18% compared with the previous period, according to a study by the Cities Analytics platform.

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