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The Hiring of Peter Rice at Netflix Could Set the Stage for a Corporate Culture Clash About the Future of Movies

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CitrixNews Staff
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The Hiring of Peter Rice at Netflix Could Set the Stage for a Corporate Culture Clash About the Future of Movies
Oct 16, 2026 4:18pm PT The Hiring of Peter Rice at Netflix Could Set the Stage for a Corporate Culture Clash About the Future of Movies

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Owen Gleiberman

Chief Film Critic

@OwenGleiberman See All Add us as a Google Preferred Source Ted Sarandos/Peter Rice Getty Images

The profile of what a Hollywood executive is — the role, the methods, the priorities — is now in the midst of a transformation. The old definition of a successful studio executive was someone who’s commercially victorious, with a track record of great movies. But what we once called a movie executive might now be called a content officer, and there’s a larger change as well. Where film executives used to have to follow the numbers, now they follow the algorithms. And here’s the difference: Numbers are something you’re in charge of, while algorithms have a way of taking charge of you.

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Originally reported by Variety. Read the full story at the original source.