The Wait Is Over: Parke’s NYC Mocknecks & Big Apple Merch Are Finally Here

By Camila Quimper

Camila Quimper

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New York City has no shortage of long lines, but Parke’s latest pop-up gave the city’s hottest restaurants some serious competition. The crowds were hard to miss, with shoppers lining up for a chance to get their hands on the viral fashion brand’s NYC-exclusive merch. Thankfully, you no longer have to brave the sidewalk crowds to shop the collection.

Following this weekend’s New York City Marathon, Parke has officially brought its Big Apple-inspired collection online as part of its November First of the Month drop, which launched Sunday, Nov. 1 at 10 a.m. ET.

The release includes 45 new styles and colorways, from the brand’s signature oversized mocknecks and graphic T-shirts to lounge pants and accessories. New York references are everywhere, including Big Apple graphics, subway-inspired designs, and varsity lettering that give Parke’s familiar silhouettes a distinctly NYC makeover.

Parke Graphic Mockneck

$135

A nod to the Big Apple without going full tourist mode, this $135 mockneck pairs Parke’s signature oversized silhouette with a small red apple graphic.

Parke’s NYC Collection Brings 45 New Styles and Colorways

If you’re wondering how a sweatshirt became something people line up around the block for, you’re not alone. Founded by Chelsea Kramer in 2022, Parke has built a devoted following through limited-edition drops, vintage-inspired designs, and a social media presence that makes every new release feel like an event.

And the numbers speak for themselves. According to Forbes, Parke generated $16 million in revenue in 2024 without spending on paid advertising. The publication also reported that more than 3,500 shoppers lined up for a previous SoHo pop-up, with some arriving as early as 3 a.m.

“Word of mouth has been our most powerful tool, especially on college campuses,” Kramer told Forbes.

Parke Graphic Zip Up Mockneck

$135

From the yellow taxi to the street pretzel, Parke’s $135 zip-up mockneck manages to fit an entire New York City sightseeing tour onto one sweatshirt.

Parke Varsity Mockneck

$130

Leave it to Parke to make a simple gray sweatshirt feel like a New York souvenir worth keeping, thanks to its oversized silhouette and vintage-inspired varsity graphics.

Parke Graphic Raglan Long Sleeve T-Shirt

$65

If your closet could use a break from oversized sweatshirts, this vintage-inspired baseball tee is a welcome change of pace.

Parke Big Apple Hat

$45

Between the cream crown, forest-green brim, and red apple embroidery, this $45 hat has all the makings of a souvenir you’ll actually want to wear.

The NYC collection brings that same energy to the brand’s signature staples, only this time with a little hometown pride. Among the highlights are the $135 NYC Graphic Mockneck, $130 Varsity Mockneck, and $100 Boxer Sweatpants, alongside graphic tees and accessories that pay tribute to the city.

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How to Shop Parke’s NYC Collection Online

The collection officially launched Nov. 1 on Parke’s website, with several styles already marked sold out.

As with previous Parke releases, popular sizes and colorways can disappear quickly, so it’s worth checking availability before getting attached to a particular piece. If you’ve been waiting for another chance to grab the NYC-exclusive merch, now’s the time to see what’s left.

At least this time, you can skip the sidewalk crowds and head straight to checkout.