Why Netflix, Amazon and Other Streamers Haven’t Proved Saviors for the Kids Content Industry

MipJunior, the kids & famiy prolog to Mipcom, kicked off Saturday with Ampere Analysis’ Celine Amor delivering a sobering analysis of kids content market challenges, in which downsized orders from streamers figure prominently

By John Hopewell

John Hopewell

Chief International Correspondent

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The major problem for so many kids content producers these days is getting their series financed. Many are now at Mipcom, the world’s biggest annual TV confab set to take place from Monday in Cannes, the same French Riviera city that hosts the legendary film festival.

Proceedings kicked off Saturday with MipJunior, the kids & family prolog to Mipcom proper.

In a brief but bracing scene-setting snapshot of the 2026 kids content market which helped kick off MipJunior proceedings, Ampere Analysis Senior Research Manager Cyrine Amor unveiled the plummet in streamer orders over just the last four years, and why.

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