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Why the ‘Anomaly’ and ‘Surprise’ of ‘Obsession’ and ‘Backrooms’ Shouldn’t Guide Where the Industry Looks Next

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CitrixNews Staff
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Why the ‘Anomaly’ and ‘Surprise’ of ‘Obsession’ and ‘Backrooms’ Shouldn’t Guide Where the Industry Looks Next
Sep 23, 2026 2:40am PT Why the ‘Anomaly’ and ‘Surprise’ of ‘Obsession’ and ‘Backrooms’ Shouldn’t Guide Where the Industry Looks Next

The two shock smash hits of the year were discussed at the San Sebastian Film Festival's Creative Investors' Conference

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Alex Ritman

@alexritman See All OBSESSION, Inde Navarrette, 2025. © Focus Features /Courtesy Everett Collection ©Focus Features/Courtesy Everett Collection

This year’s back-to-back phenomenon of “Obsession” and “Backrooms,” two low-budget horrors that have now earned in excess of $900 million globally, sparked a predictable frenzy in the industry as producers and studios began looking for the next YouTube genre stars ready to make the leap to feature film.

But for a group of sales execs and financiers speaking at the San Sebastian Film Festival‘s Creative Investors’ Conference, while it was — of course — something to be celebrated, the success of the two films, described as an “anomaly,” shouldn’t automatically guide where the industry moves to find the next hit.

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