Marketing platform Noise aims to connect brands with content creators at a much lower cost than hiring traditional influencers or running standard ad campaigns.
That’s because many creators on the Noise platform are everyday people — anyone can download the app, regardless of follower count — and Noise presents them with campaigns they can join and create content for on their platforms of choice (TikTok, Instagram, Facebook, YouTube). It then pays them per view rather than a flat fee. Brands, meanwhile, sign up to Noise to share their content brief requests and budget. From there, Noise makes it easy to handle the rest, so brands can scale without the operational headaches of sourcing content creators, managing client relationships one by one, or managing payments. Noise lets them run campaigns simultaneously across thousands of content creators.
