U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers

By Todd Spangler

Todd Spangler

NY Digital Editor

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American households on average spent $69 per month in 2025 on streaming video services — the same as they did the year prior, according to a newly released study by consulting firm Deloitte.

At the same time, more U.S. consumers than ever subscribe to ad-supported streaming services, which notched double-digit growth last year. Around two-thirds (68%) of U.S. streaming subscribers now pay for an ad tier, up from 54% in 2024 and 46% the year prior.

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